The “Apple Bump” is real. Whether Apple just has a knack for picking songs that are destined to become popular or the tech giant really has that much influence over the music industry, songs featured ...
The last phrase one would use to describe native advertising today is “science-fictional.” Now, as we approach the end of 2016, native music advertising is no longer an anomaly. Several stakeholders, ...
A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, and now the streaming giant has confirmed to TechCrunch what it’s about. Spotify is now testing a new “Sponsored Song” ad ...
Pharma TV ads have been breaking out their boogie shoes lately. A handful of branded drug ads currently on the air are using popular ‘70s light rock songs to accompany their treatment messages, both ...
Video games have seen more improvements than most media in the past decade. Graphics have improved, gameplay has improved (well, depending on who you talk to), and online play is a world past where it ...
Once again this year, Apple is celebrating the holiday season with a 90-second, unconventional television spot showcasing how its products can be used to create thoughtful gifts that can strengthen ...
No one loves watching commercials. Typically, they’re just an annoyance—a distraction from whatever it is you’re actually trying to consume. However, they’re becoming a scarcity in many people’s lives ...
As omicron begins to fade, and Americans shake off the coronavirus winter blues, advertisers are returning to the Super Bowl with big, bold campaigns. This year’s soundtrack veers from 2021’s tonal ...
I have a thing for music used in TV commercials. It’s borderline obsessive. A decent chunk of my downloaded music collection comes from songs I heard first in TV ads. Take this Nike spot from 2008, ...
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