On today's episode of “Daily Variety” podcast, Variety's Brian Steinberg reports on the triple-header kickoff of Upfronts ...

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy ...

For the past several months, our editorial team’s inboxes have been flooded with AI-related news. New AI-powered startups are grabbing coverage alongside products from ad tech’s bold-faced names ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...

In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest ...