Gaming is the third most popular media platform among Gen Alpha according to a new study from Precise TV and Giraffe Insights. According to their latest survey of 3,000 U.S. kids ages two to 12 and ...

Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching ...

Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. The short answer seems ...

Michael Anav works in gaming advertising, helping brands reach Gen Z and Gen Alpha through in-game branded content. This article examines why traditional awareness channels are failing with younger ...