L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

L'Oreal Group said Friday it had unveiled a strategic collaboration with OpenAI at Europe's Viva Technology conference on ...

Cosmetics and beauty company L’Oréal has expanded its long-term partnership with IBM to uncover new insights in cosmetic formulation data through generative artificial intelligence (GenAI) technology.

Guive Balooch, L’Oréal’s Global Managing Director of Augmented Beauty and Open Innovation, spoke to CGTN Europe about how the company is pushing the boundaries of beauty technology - from advanced ...

L'Oréal has revealed that conversion rates triple when it uses augmented reality to allow customers to check out a new look on themselves, The Drum reports.