ByteDance, owner of popular short-video app TikTok and its Chinese sibling Douyin, has launched a short-drama app in Southeast Asia in an attempt to replicate the genre's success at home. Melolo, ...

TikTok rolled out a new app, PineDrama, dedicated to micro dramas as it looks to break into a fast-growing category.

TikTok rolls out PineDrama, a standalone micro drama app akin to ReelShort and FlickReels, outside the app that lets viewers ...

EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, while China-based companies achieved significant growth in the genre over ...

The popularity of Chinese dramas is exploding, creating a multibillion-dollar industry. People worldwide find themselves attracted to these "universal" stories some say are normalizing Chinese culture ...

“God of Wealth, when will you finally side with me?” One rainy night, after finishing overtime, the female protagonist Xuanle, exhausted, mutters this to the sky as she heads home. Xuanle, an office ...

China's $5 billion micro drama industry is booming Bytedance and competitor Kuaishou among successful first movers Companies with Chinese ties creating short videos for U.S. customers Micro dramas ...