When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...

If anyone uses Google AdWords for reverse mortgage advertising you have a new way to turn that click into a live lead. Recently Google and Salesforce teamed up to provide small businesses a better way ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

If you’ve applied for a mortgage recently, you’ve probably also received a dozen cold calls from brokers trying to get you to apply for a mortgage with them. For the past few years, mortgage brokers ...

In a notable trend in state consumer financial regulation, state legislatures are increasingly seeking to regulate a variety of marketing and advertising practices, rather than limiting their ...

New transparency platform surpasses 750 lenders and provides full mortgage rate visibility without requiring personal information. SANTA CRUZ, CA, UNITED STATES ...

If Team Italy can have an espresso machine in its dugout during the World Baseball Classic, then why shouldn’t your organization leverage technology to give loan officers a boost in this sluggish ...

A look at the plusses, minuses of the 2025 Homebuyers Privacy Protection Act We all hate mortgage trigger leads — they have long been a source of controversy in the ...