In exchange for their old jewelry, shoppers at select stores will receive a " ½-carat lab-grown diamond necklace set in 14k ...
The Ex-Change will be available to the first 100 customers at JCPenney’s flagship store in Garden City, New York, and the ...
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The JCPenney Ex-Change is a Valentine’s Day event at select stores where shoppers can bring in a once-loved treasure and ...
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The JCPenney Ex-Change

This Valentine’s Day, JCPenney is rewriting the romance novel. Not every love story lasts forever – and let’s be honest, not every piece of jewelry should have to either. Introducing The JCPenney ...
This Valentine’s Day, JCPenney is gifting customers with something new and special … in exchange for something old and unwanted.
"The moment our shoppers experience the quality, brilliance and variety of JCPenney’s fine jewelry, the surprise sells itself ...
Remember those larger-than-life JCP catalogs that housed everything from women’s sweaters to blankets? Well, consider this your digital deals book. We took a page from the popular JCPenney deals ...
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