Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...

Amazon is playing a dual-platform game in India’s competitive streaming landscape, with Prime Video targeting subscription-ready consumers while its ad-supported Amazon MX Player courts viewers ...

With hits such as Ek Badnaam Aashram and Rise and Fall, Amazon MX Player has become a disruptive force in Indian streaming.

In a wide-ranging conversation at the APOS summit in Bali on Wednesday, senior regional executives from Amazon laid out their vision for the company’s twin-pronged streaming strategy in India, where ...