Pre-internet, shopping was an endurance sport. It meant spending hours, or days, going from store to store, down aisle after aisle, until finally, maybe, you found what you were looking for. And if ...
Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly ...
A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...
The number of newsletters in an online format has nearly doubled over the past year, while the print-only format is actually in decline.
A woman using the card catalog at the main reading room of the Library of Congress, circa 1940. Photo: Library of Congress OCLC printed its last library catalog cards on October 1, 2015, ending an era ...
We’re more than a week into the new year now, so it seems a fitting time to use one of these columns to remind my readers about some of the new features that came along with our new online catalog. In ...
Fontaine PartSource, the aftermarket parts unit of Fontaine Trailer Company, has launched its online parts catalog, Fontaine PartSource ESP (Easy Source Parts) Fontaine PartSource, the aftermarket ...