The public release in November 2022 of ChatGPT has resulted in enormous interest in generative artificial intelligence (AI). But AI is an umbrella term for several technologies, and AI has already ...

Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

Pharma personalization is about leveraging approved data, content modules, channel signals and consent to shape what a healthcare professional and/or patient audience is going to get next. It is not ...

Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

Intuit's generative AI strategy reflects the company's vision of helping consumers and small businesses be more competitive and confident in every financial decision they make. Core to that vision is ...

While personalization has become table stakes in customer experience, the risks associated with it are becoming harder to manage. “When we first started seeing personalization, people often described ...

As consumers, we assume brands will cater to our individual needs. I’m no longer surprised when a marketing text addresses me by name or mentions other personal details about me. In fact, I’ve come to ...