Preface to the revised edition -- The psychopathology of everyday things -- The psychology of everyday actions -- Knowledge in the head and in the world -- Knowing what to do : constraints, ...
Don Norman is trying to upend the design world again with his new book by MIT Press, “Design for a Better World.” After smart homes and smart rings, meet Can Go, the world’s smartest cane Developed ...
Don Norman is an irritable, 89-year-old man. After listening to two minutes of platitudes on what an inspiring man he is, he says with a weary wave of the hand, “Why don’t we just begin?” The issue ...
Don Norman has built a career by writing about things he didn’t understand. In 1985, Norman was a well-known professor of cognitive psychology chairing his department at the University of California, ...