SOLD Media has launched a High-Impact Real Estate Events service designed to turn property events into measurable sales, PR, ...

Follow-up is one of the most important parts of the sale process. Unfortunately, research tells us that almost half of all salespeople are not very good at it. Nearly half—48 percent—of salespeople ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

Recruitment is a crucial determinant of growth and success for real estate brokerages. Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter ...

As younger buyers gravitate towards premium homes, the industry’s playbook is shifting from aspiration-led advertising to intent-driven, content-first marketing ...

Content marketing helps build brand awareness, allows leading real estate agents to establish their authority within the sector, and generates leads. Real estate agents depend on powerful marketing ...