Tourism Australia has launched a special edition of its global “Come and Say G’day” campaign in celebration of the decade of sporting events the country will host, including the FIFA Women’s World Cup ...

Photo Credit: Editor-in-Chief Sarah Kopit and Head of Research Seth Borko are the hosts of the Skift Travel Podcast. Skift Australian tourism officials aren't shy about stating their lofty ambitions ...

To reignite excitement about travel to Australia once borders reopen, Tourism Australia has released a new video, titled “Tune into Aus,” a collaborative effort with one of Australia’s most ...

Australia’s tourism industry enjoyed a cricket-led recovery in November with data showing the number of short-term visitors ...

Tourism Australia has bid farewell to its head of media relations, Beau Mitchem, after nearly five years.Mitchem, a former ...

Tourism Australia has debuted a new $40 million (U.S. $28 million) global campaign. The “Don’t Go Small. Go Australia” campaign highlights the country’s most notable destinations and targets the U.S., ...

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As Indians increase their travel spending, Australia is betting on love for cricket and sports to attract travelers. Tourism Australia is betting big on Indian tourists and is ramping up its efforts ...

Tourism Australia is a government sponsored agency responsible for promoting tourism to Australia in both the domestic and international markets. Their goal is to share and create marketing campaigns ...

Prior to the COVID-19 pandemic, Australia welcomed 9.5 milllion International visitors contributed approximatetly $45.4 billion to Australia’s economy. We’ve not had a typical year for a while, but ...

Australia launched a new $133 million (A$180 million) advertising campaign on Thursday which seeks to attract international tourists by swearing at them. “Where the bloody hell are you?” asks the new ...

Consider this a handy guide to which media agencies are booking extra legroom and which are hand luggage-only.