Travel well in Sweden with these essential 'know before you go' tips! They'll help you understand what to expect, how to ...

If your doctor handed you a note that said “Prescribed: Travel,” you’d probably walk out smiling. In Sweden, that’s almost reality. A creative new initiative by Visit Sweden is trading medicine for ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling down on nature-based calm. Senior Contributor. Forbes contributors publish ...