Can you describe your campaign goal in fewer than two sentences? For example: my goal is to increase my organization's membership list by 5,000 in three months. My goal is to sell 500 copies of my ...
Many people confuse digital marketing with web marketing. Digital marketing is the science of promoting services using digital channels such as search engines, social media, websites, apps, etc. Law ...
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How to develop a solid e-commerce marketing strategy
E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...
Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...
You've launched your new, beautiful and fully optimized website. Now what? Where will the traffic come from? How will you retain visitors? How will you convert them? To turn a website into the ...
Many law firms are simply leasing space when it comes to their online marketing. Whether it’s Google pay-per-click (PPC) ads, Facebook Ads, or social media, these channels often yield only temporary ...
Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...
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