New guidelines developed by the Online Advertising Taskforce aim to help brands, agencies and media owners use AI effectively ...

Suresh Balaji notes that AI advertising doesn’t matter if the user experience “falls flat”.

Consumer trust in advertising is up across every channel, with TV seeing the biggest gains, although the picture is “complex” ...

Too many brands are still seeing creator marketing as a “bolt on”, according to TUI’s senior influencer marketing manager ...

Clever use of repetition and rhyme are just two of the lessons that the children’s favourite has to teach marketers.

New data reveals 85% of marketers have experienced imposter syndrome, with half reporting these feelings have intensified over the past year alone.

Under pressure, overwhelmed and walking a tightrope to keep their jobs, is it any wonder marketers are on the edge of burnout ...

The portfolio of soft drinks brands, including Plenish and Robinsons, is a growth opportunity for the whole Carlsberg group, ...

Ardent listeners to Marketing Week’s regular podcast This Much I Learned will note that our guests tend to have travelled the marketing roads extensively, working across multiple businesses and ...

Outsourcing is becoming increasingly common as nearly half of marketers say an element of marketing was outsourced in 2024. Marketing Week’s exclusive Career & Salary Survey finds 46.2% of marketers ...

Following the charity’s first rebrand in over a decade, the Motor Neurone Disease Association is changing tactics to become “unapologetically out there”.

The explosion of martech tools has left many marketers confused about where to turn, so what can be done about it?