Last year, Dell killed off all of its PC brands, including the iconic XPS lineup, and replaced them with a simplified naming scheme. It was a move meant to make it easier for people to discern between ...

At a media preview for CES 2026, Dell COO Jeff Clarke admitted the company made a mistake when it killed off the XPS brand. Here's what the company is doing now to fix things. (Sam Rutherford for ...

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Dell is now shifting it focus this year away from being ‘all about the AI PC.’ Dell is now shifting it focus this year away from being ‘all about the AI PC.’ is a senior editor and author of Notepad, ...

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