"Dealers are drowning in low-value calls that kill service absorption rates. Brilliant Harvest stops the phone from ringing ...

Takeuchi-US has named Luby Equipment as its 2021 North American Dealer of the Year. Luby Equipment received this honor based on various metrics Takeuchi uses to evaluate its dealers throughout the U.S ...

Machinery Pete is seeing equipment market trends he’s never seen before. Used values are rising as new sales fall. What’s ...

Aftermarket parts and service are the lucrative ‘long tail’ of revenue for the heavy equipment industry, delivering over half of revenue and eighty percent of profit, on average. While frequently ...