Kendall Jenner's viral Fanatics Sportsbook Super Bowl ad invoking the "Kardashian Kurse" exceeded expectations, driving ...

Garth Meyer It was by Eat at Joe’s, going south, last October. A Nike billboard campaign featuring Redondo Union High School ...

During a 2025 season where the Oklahoma Sooners surprised many by winning 10 games and reaching the College Football Playoff, ...

WK Kellogg is promoting Raisin Bran with William Shatner during the big game as cereal sales decline. It’s also tapping the ...

Robert Kraft's Blue Square Alliance will debut a powerful Super Bowl ad "Sticky Note" targeting antisemitism, urging more ...

The Feb. 5, 2026, SBJ Football newsletter reports from Super Bowl LX with coverage of what Goodell's Pro Football Hall of Fame comments mean, the powerful combo of the NFL and Olympics, how Rocket ...

The EEOC, born of the Civil Rights Act, said it was investigating “systemic allegations of DEI-related intentional race ...

As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just ...

Oikos, a high-protein yogurt brand of Danone North America, is making its return to football's biggest stage with a new Game Day spot, The Big Hill. The 30-second ad shows how the protein-packed ...

The Penn State football program had a fire sale over the weekend as it looks ahead to a new era. The athletic department is ...

The NCAA has approved jersey patches for uniforms, equipment, apparel. Here's what Ohio State AD Ross Bjork said about the potential of a blue patch.

Jersey patches are the newest hot topic in a constantly-evolving college athletics landscape. Leagues such as the NBA, MLB ...