5 things that do NOT matter in the first 12 weeks (from a sleep consultant, midwife, and mum of 2): 1. Having a routine Your newborn is still figuring out day from night. Rigid routines this early aren’t just unnecessary - they’re stressful. Focus on patterns, not schedules. 2. The perfect nursery Your baby will very likely be in your room in their bassinet to begin with. The beautiful nursery is a nice to have but is absolutely not essential to them sleeping well! 3. Cuddling your newborn too m